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In your Executive Summary, you want to paint a picture and create a narrative for the birth of your restaurant.
Get people emotionally invested in your vision. Introduce yourself and your company to your reader.
Talk about your planned opening location. You can start in the opening paragraph with some abstract information but then drill down on the details in the following paragraphs.
Make sure you discuss your competitive advantages.
Some examples might be foot traffic from a nearby attraction, spill-over from the same attraction, or a prominent location that is uniquely visible to passers-by.
What separates you other than that? Is it your atmosphere? Also, you may want to highlight obvious weaknesses and state how you are prepared to address them. Go in depth a bit here to describe some of the assumptions you are making regarding profitability.
Anyone can make a profitability claim.
Here you want to define your demographic and explain how you will hook in that demographic. In the restaurant industry, branding and atmosphere are very important factors when attracting a certain demographic. You should describe the kind of atmosphere you will create along with any other reasons you will appeal to that demographic.
Start general, then list specific examples of restaurants you will be competing with — most likely they will be local so research should be easy.
In analyzing your competition, you can highlight both their strengths and weaknesses which will give your reader some context and allow you to explain why your restaurant will appeal to your target demographic over the competition. Although word-of-mouth will certainly be important for any restaurant to succeed, there are many ways to help penetrate your local market through active marketing efforts — e.
Which ones will you choose and why? Be sure to remember the context that you have created in the preceding paragraphs, however. Your marketing plan has to make sense given the demographic you are targeting and the strengths and weaknesses of your competition.The Pros and Cons of Downloading a Business Template; 1.
Free Business Plan Template Download. Are you an entrepreneur looking to download a free business plan? If so, you have come to the right place. Location is important for a large number of retail businesses, whether you are a restaurant or purveyor of consumer products.
Every restaurant can benefit from a high-quality business plan. Use our professional business plan templates to improve your restaurant's business plan.
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